Are you tired of visiting the same few neighborhoods every time you visit Seoul? Look no further, as this article will introduce some of the up-and-coming neighborhoods in Seoul which will get you out of Myeongdong and Hongdae. Seoul is a city where tradition and modernity converge in the most unexpected ways. Neighborhoods like Seongsu-dong and Euljiro offer a unique blend of history, creativity, and culture. These areas are not only shaping the city’s future but are also becoming cultural landmarks that attract both locals and visitors alike. And of course, learning basic Korean will help you appreciate these places even more!
Seongsu-dong (성수동)
Seongsu-dong has seen a massive transformation in recent years. Also called the Brooklyn of Seoul, this area, once home to shoe factories, is now one of the trendiest hotspots in the city. The neighborhood has preserved its industrial charm (exposed brick walls, steel beams, and loft-style interiors), transforming these old spaces into the Insta-worthy retail shops and cafes we see now. Pop-ups for popular brands and K-pop groups happen frequently here, most of which are free to visit. Even if you are not planning to buy anything, you’ll likely leave with some cool freebies from the brand. These pop-ups are usually well-designed and can serve as unique photo spots to remember your trip. With the abundance of unique cafes, independent shops, art galleries, and design studios, one full day may be insufficient to explore the entire area!
If you get tired of the crowds, just pop by Seoul Forest, Seoul’s third-largest park, which provides a peaceful escape from the hustle of the city. Fun fact: During the Joseon Dynasty, Seoul Forest was used as a hunting ground for the royal family. It was reported that tigers were often spotted in the area. Of course, the park is now cleared and safe for human activity with even a deer corral to visit!
Euljiro (을지로)
Euljiro is where the old meets the new in the most fascinating way. Known for its industrial past, the neighborhood has evolved into a thriving hotspot for artists, designers, and food lovers while retaining its retro charm. The spaces here now house a new generation of creatives, so much so that the area has been affectionately nicknamed Hip-jiro. However, those who have been in the area before may find that it still looks a little run down or even abandoned. But the secret’s out! Many of the upper floors of the area’s low-lying buildings are actually filled with hidden bars and businesses. These establishments are hard to spot unless you have their exact address, as they usually don’t have a sign outside. Feeling like some artisan coffee while listening to LP records in a secret corner of the city? Do your research and navigate your way through this charming old neighborhood. Who knows? You may even stumble upon some actual hidden gems!
For those looking for a more fuss-free local experience, you’ll be happy to find numerous food stalls under tents around the main street. These pojangmacha are popular places for locals to hang out and have a few drinks with some piping hot an-ju (dishes that typically complement alcohol) Some of these places may not have English menus or even English-speaking workers, so taking Korean classes before you go will definitely be a lifesaver during your visit.
And, of course, no trip to Seoul would be complete without some shopping. With the thrifting trend, a place that was once mostly frequented by the older generation has now become a popular treasure-hunting spot for young people. From vintage cameras and flip phones to fashion items from the ‘90s and even rare antiques, there’s surely something here that would strike your fancy.
As you explore the diverse and exciting neighborhoods of Seoul, learning to speak Korean becomes more than just a useful skill—it enhances your overall experience of the city. Being able to communicate, even at a basic level, will open doors to richer and more authentic experiences. It will not only make your interactions smoother but will also show your respect and interest in the local culture. As you plan for your next Seoul adventure, why not brush up on your Korean language skills by taking a Korean Language class in Singapore with us?
Written by: Ms Luisa Lim, April 2025